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Course 2 - Establishing Long-Term Strategic Partnerships With the F500
Some Preliminaries
Navigating the Course (0:42)
What You'll Learn (0:23)
Establishing Long-Term Strategic Partnerships With F500 Corporations
How the New Purchasing Paradigm Elevates the Importance of Strategic Partnerships (4:09)
How are we doing?
Leveraging the RGMA Five Levels of Supplier Diversity Maturity Model to Identify Prospective Strategic Partners (3:50)
Raising the Bar Article on the RGMA Five Levels
Applying Customer Relationship Management (CRM) to Transform Key Customers into Strategic Partners (2:21)
Customer Relationship Management: The Pathway from Supplier to Strategic Partner (4:06)
The Elements of a Strategic Partnership Communications Strategy (0:38)
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Raising the Bar Article on the RGMA Five Levels
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