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Course 4 - Developing a Compelling Value Proposition
Some Preliminaries
Navigating the Course (0:42)
What You'll Learn (0:26)
Articulating Your Value Proposition
Four Questions You Must Answer before Starting the Process (5:45)
The Components of a Compelling and Impactful Value Proposition (4:21)
How to Strategically Deploy Your Value Proposition (4:27)
Bonus: Understanding the Business Case for Supplier Diversity (1:03)
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Four Questions You Must Answer before Starting the Process
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